[{"data":1,"prerenderedAt":3809},["ShallowReactive",2],{"marketing-ms-grad-data":3,"header-nav":179,"rfi-data":311,"footer-nav-items":3690},{"data":4},{"programGraduate":5},{"id":6,"detailPage":7,"code":8,"programCode":9,"title":10,"alternateTitle":11,"shortDescription":12,"longDescriptionTitle":13,"longDescription":14,"weeksPerClass":15,"totalClasses":16,"totalCreditHours":17,"nextStartDate":18,"applyNowUrl":19,"metaTagTitle":20,"metaTagDescription":21,"prestigiousFacultyTitle":22,"prestigiousFacultyDescription":23,"facultyImage":24,"videoTitle":25,"videoUrl":25,"degreeImage":26,"degreeImageAlt":27,"category":28,"campusLink":25,"featuredCoursesTitle":31,"featuredCoursesDescription":32,"cmsCourseItems":33,"relatedCareersTitle":97,"relatedCareersDescription":98,"relatedCareersImage":99,"relatedCareersImageAlt":100,"cmsCareerExamples":101,"admissionRequirementTitle":116,"admissionRequirementDescription":117,"admissionRequirementItems":118,"accoladesTitle":125,"accoladesDescription":126,"accoladeItems":127,"faqTitle":25,"faqDescription":25,"faqItems":147,"customBlockTitle":25,"customBlockDescription":25,"customBlockImage":25,"customBlockImageAlt":25,"costOverride":148,"costAcademicYear":149,"latestAcademicYear":149,"resProgramFeeCode":150,"noresProgramFeeCode":150,"costCollection":151,"interestedPrograms":152,"diplomaTitle":177,"diplomaDescription":178,"webinar":25},"3d7c7069-90f2-4040-8427-da1bd774e8a2","/online-degree-programs/graduate/marketing-ms/","GRBA-BAMKTCEMS","GRBA","Marketing (MS)","Online Master of Science in Marketing","\u003Cp>Arizona State University’s Master of Science in marketing online prepares you to devise and execute innovative marketing strategies. Experienced faculty will guide you in honing the skills to adapt to the evolving business landscape. You’ll gain expertise in analyzing customer needs and behaviors, using digital marketing tools and making data-driven decisions.\u003C/p>","Become a leader in marketing innovation","\u003Cp>In this program, you’ll explore the strategic, analytical and creative realms of marketing, equipping you to excel in today’s business environment. The curriculum covers advanced digital marketing techniques, data-driven customer insights, analytics, technological integration into marketing strategies and more.\u003C/p>\u003Cp>Graduates are prepared to mobilize business success by combining creative solutions, psychology concepts, data analysis and technology. From crafting compelling messages to measuring social media ad performance, you can implement strategies that connect people with the products and services that meet their needs.\u003C/p>\u003Ch2 class=\"h2-small mb-space-xs\">The knowledge and skills you’ll develop\u003C/h2>\u003Cp>This program cultivates leaders who understand the theoretical and practical aspects of marketing, emphasizing strategic planning, creative problem-solving and ethical decision-making. Our distinguished marketing department faculty will leverage their research and industry experience to create an engaging and applied learning experience. Courses explore digital marketing strategies, customer behaviors, service marketing and data-driven marketing approaches. Additional skills you’ll gain include:\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e21197af73e71327059eb35e4b38e3b94\">Analyzing diverse business scenarios and strategically applying marketing principles to achieve business objectives.\u003C/li>\u003Cli data-list-item-id=\"e77d5b06baba6465fdf57afa14d50552d\">Communicating the transformative power of digital marketing strategies in business contexts.\u003C/li>\u003Cli data-list-item-id=\"ede3fb791c9cf30f37221ed2a12fff07f\">Integrating ethical considerations, customer welfare, privacy and trust into marketing strategies.\u003C/li>\u003Cli data-list-item-id=\"ed1df16fcdc86536b11854b444686bf28\">Leading collaborative efforts to implement marketing strategies.\u003C/li>\u003C/ul>\u003Ch2 class=\"h2-small mb-space-xs\">MBA or a master’s in marketing: Which is best for you?\u003C/h2>\u003Cp>This marketing master’s is an ideal choice for individuals who want to gain specialized knowledge in marketing to advance their careers. This can include professional marketers seeking to deepen their strategic expertise, those transitioning to a career in marketing and individuals with undergraduate degrees in non-business disciplines. Regardless of your background, you’ll complete this program with the marketing expertise to drive your career forward.\u003C/p>\u003Cp>Alternatively, those seeking a wider breadth of advanced business knowledge may find a good fit in ASU’s online \u003Ca class=\"non-rds-link\" href=\"https://asuonline.asu.edu/online-degree-programs/graduate/master-business-administration/\">Master of Business Administration\u003C/a> program. The MBA covers marketing as a topic area, but much less in-depth than if you pursue the marketing master’s.\u003C/p>","5",10,30,"01/11/2027","https://webapp4.asu.edu/dgsadmissions/Index.jsp?program=GRBA&plan=BAMKTCEMS&campus=ONLNE&term=2271&session=REG","Online Master’s in Marketing Degree | ASU Online","Become a leader in marketing innovation by exploring the strategic, analytical and creative realms of the field in this online marketing master’s program.","Study alongside innovative and distinguished marketing experts","\u003Cp>The W. P. Carey School of Business faculty is passionate about innovative research and impact. Our school fosters an environment of global thinking, with a cohort of award-winning faculty from six continents around the globe and a student body that represents more than 100 countries. 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Additional potential career paths include, but aren’t limited to:\u003C/p>","https://cms.asuonline.asu.edu/sites/g/files/litvpz1971/files/2024-06/Career_OCT2023_118.jpg","Two female students in business attire smile at one another.",[102,104,106,108,110,112,114],{"title":103,"description":25},"Brand specialist",{"title":105,"description":25},"Customer relationship manager",{"title":107,"description":25},"Digital marketing manager",{"title":109,"description":25},"Marketing analyst",{"title":111,"description":25},"Marketing manager",{"title":113,"description":25},"Product marketing manager",{"title":115,"description":25},"Social media marketing manager","How to apply","\u003Cp>Applicants for this online master’s in marketing program must fulfill the requirements of both the Graduate College and the W. P. 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