[{"data":1,"prerenderedAt":3818},["ShallowReactive",2],{"marketing-digital-undergrad-data":3,"header-nav":191,"rfi-data":322,"footer-nav-items":3699},{"data":4},{"programUndergraduate":5,"programExploratory":12},{"id":6,"slug":7,"detailPage":8,"code":9,"programCode":10,"planCode":11,"subPlanCode":12,"title":13,"alternateTitle":14,"shortDescription":15,"longDescriptionTitle":16,"longDescription":17,"weeksPerClass":18,"totalClasses":19,"totalCreditHours":20,"totalHoursTooltip":12,"nextStartDate":21,"applyNowUrl":22,"metaTagTitle":23,"metaTagDescription":24,"prestigiousFacultyTitle":25,"prestigiousFacultyDescription":26,"facultyImage":27,"videoTitle":12,"videoUrl":12,"degreeImage":28,"degreeImageAlt":29,"category":30,"interestAreas":32,"campusLink":37,"featuredCoursesTitle":38,"featuredCoursesDescription":39,"relatedCareersTitle":40,"relatedCareersDescription":41,"relatedCareersImage":42,"bammProgram":43,"college":45,"patResponse":47,"admissionRequirementOverride":116,"admissionRequirementTitle":117,"admissionRequirementDescription":12,"admissionRequirementItems":118,"accoladesTitle":137,"accoladesDescription":138,"accoladeItems":139,"faqTitle":12,"faqDescription":12,"faqItems":159,"customBlockTitle":12,"customBlockDescription":12,"customBlockImage":12,"costOverride":160,"costAcademicYear":161,"latestAcademicYear":161,"resProgramFeeCode":162,"noresProgramFeeCode":162,"costCollection":163,"interestedPrograms":164,"diplomaTitle":189,"diplomaDescription":190,"webinar":12},"1901cd2e-7cf0-485f-98ae-3712b5793ac3","marketing-digital","/online-degree-programs/undergraduate/marketing-digital/","UGBA-BAMKDIMCBS","UGBA","BAMKDIMCBS",null,"Marketing – Digital (BS)","Online Bachelor of Science in Marketing – Digital","\u003Cp>Enter the dynamic marketing field with Arizona State University’s online Bachelor of Science in marketing with a concentration in digital. The curriculum combines foundational marketing principles with digital marketing strategies, innovative technology and data-informed decision-making. Designed to prepare you for a fast-paced industry, this program emphasizes practical skills for a variety of marketing careers.\u003C/p>","Gain the specialized skills you need for a career in digital marketing","\u003Cp>This digital concentration builds on traditional marketing principles to connect with audiences in the digital realm. In tailored courses, you’ll learn how organizations use digital media tactics, create engaging experiences and build relationships through social media. Topics range from content planning and paid media buying to email marketing and user experience. You’ll also get hands-on practice with Google Analytics, The Trade Desk, HubSpot, Hootsuite, Semrush, OpenAI and other industry tools.\u003C/p>\u003Cp>As a digital marketing major, you’ll gain the skills to craft impactful campaigns and make strategic decisions. You’ll graduate prepared for careers in search engine optimization, growth marketing, social media marketing and analytics. This degree also provides a competitive edge for roles in media buying and planning, influencer marketing, e-commerce and more.\u003C/p>\u003Cp>If you plan to pursue graduate study, you can earn this bachelor’s degree as part of an \u003Ca class=\"non-rds-link\" href=\"/newsroom/asu-online-news/accelerated-masters-programs/\">Accelerated Master’s\u003C/a> program. When accepted, you can earn a master’s degree in as little as one year after completing your undergraduate degree. This opportunity saves you time and money while giving you advanced knowledge in your field. Applicable master's degrees include:\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"ed8ca397eb3b04b64fa36b7f8cd0446f8\">\u003Ca class=\"non-rds-link\" href=\"/online-degree-programs/graduate/artificial-intelligence-business/\">Master of Science in artificial intelligence in business\u003C/a>\u003C/li>\u003Cli data-list-item-id=\"e283bd27eefa444232afbdc32fc37671a\">\u003Ca class=\"non-rds-link\" href=\"/online-degree-programs/graduate/master-in-management/\">Master of Science in management\u003C/a>\u003C/li>\u003C/ul>\u003Ch2 class=\"h2-small mb-space-xs\">Who’s a good fit for this program?\u003C/h2>\u003Cp>This program is ideal if you’re passionate about combining marketing and technology to transform how brands engage with customers. It’s also a great fit if you’re interested in marketing beyond content creation, such as understanding consumer behavior and using insights to guide marketing initiatives. Whether you’ve gained experience through organizations or student-led ad agencies, or are new to marketing, this program provides the skills to launch your digital marketing career.\u003C/p>\u003Cp>If you’re interested in exploring marketing more broadly — such as brand management, graphic design, video production or advertising — ASU’s online \u003Ca class=\"non-rds-link\" href=\"https://asuonline.asu.edu/online-degree-programs/undergraduate/bachelor-science-marketing/\">bachelor’s in marketing\u003C/a> may better align with your goals.\u003C/p>","7.5",44,120,"01/11/2027","https://apply.apps.asu.edu/?program=UGBA&plan=BAMKDIMCBS&campus=ONLNE&term=2271&session=SESA","Online Digital Marketing Degree | ASU Online","This online digital marketing degree concentration prepares you to craft strategies, apply data-driven insights and excel in today’s digital marketing industry.","Learn from industry-leading professionals dedicated to your success","\u003Cp>The W. P. Carey School of Business faculty is passionate about innovative research and impact. Our school fosters an environment of global thinking, with a cohort of award-winning faculty from six continents around the globe and a student body representing more than 120 countries. Faculty accolades include:\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e038c4f4ee26f2081e09f1409742f1802\">National Academy of Sciences members\u003C/li>\u003Cli data-list-item-id=\"e7da4d18ec21188932ab79a74cc8eb62a\">Renowned journal publications\u003C/li>\u003Cli data-list-item-id=\"e2b0d4ed631dfe327d55134380c127844\">Speakers at national conferences\u003C/li>\u003C/ul>","https://cms.asuonline.asu.edu/sites/default/files/2020-05/190506UndergradComm_DD_17.jpg","https://cms.asuonline.asu.edu/sites/g/files/litvpz1971/files/program-images/digital---new-hero.jpg","Students in the online digital marketing degree concentration engage in a group discussion around a conference table with laptops.",{"title":31},"Undergraduate",[33,35],{"title":34},"Arts, culture and society",{"title":36},"Business","https://degrees.apps.asu.edu/bachelors/major/ASU00/BAMKDIMCBS/marketing-digital","Digital marketing degree courses","\u003Cp>In this program, you’ll apply a business framework to digital marketing efforts. Coursework covers topics ranging from developing marketing plans to leveraging online channels, including websites, social media, email and search engines. You’ll also explore target audiences and personas, as well as how brands align their messages with customer needs. The program culminates in a capstone course and project, where you’ll put your knowledge into practice.\u003C/p>\u003Cp>W. P. Carey is advancing a school-wide effort to integrate artificial intelligence across the undergraduate business curriculum through a Mindful AI Triad framework: business knowledge, AI fluency, and ethical judgment. Curriculum enhancements currently underway will incorporate AI tools, applied use cases, and responsible use principles. This approach is designed to ensure graduates are prepared to lead thoughtfully and effectively in an AI-driven business environment.\u003C/p>","The jobs digital marketing majors are prepared for","\u003Cp>As a digital marketing graduate, you’ll have the skills to succeed in various careers. Opportunities include roles in marketing management, research and analytics, paid media, email marketing, social media marketing and customer experience. Your expertise in digital media trends and tools will also position you for future advancements in the industry. Potential positions include, but aren’t limited to:\u003C/p>","https://cms.asuonline.asu.edu/sites/g/files/litvpz1971/files/2025-03/new-career-digital.jpg",{"careerItems":44},"[{\"salary\":\"$102,030\",\"title\":\"Special Effects Artists and Animators\",\"growth\":\"-0.3\",\"alternateTitle\":\"Animator\"},{\"salary\":\"$62,960\",\"title\":\"Graphic Designers\",\"growth\":\"-1.7\",\"alternateTitle\":\"Graphic Designer\"},{\"salary\":\"$78,760\",\"title\":\"Market Research Analysts and Marketing Specialists\",\"growth\":\"7.0\",\"alternateTitle\":\"Market Research Analyst\"},{\"salary\":\"$133,660\",\"title\":\"Advertising and Promotions Managers\",\"growth\":\"-3.7\",\"alternateTitle\":\"Marketing Associate\"},{\"salary\":\"$166,790\",\"title\":\"Marketing Managers\",\"growth\":\"6.9\",\"alternateTitle\":\"Marketing Manager\"},{\"salary\":\"$77,710\",\"title\":\"Wholesale and Retail Buyers, Except Farm Products\",\"growth\":\"6.0\",\"alternateTitle\":\"Merchandiser\"},{\"salary\":\"$78,760\",\"title\":\"Search Marketing Strategists\",\"growth\":\"7.0\",\"alternateTitle\":\"SEO Specialist\"},{\"salary\":\"$148,270\",\"title\":\"Sales Managers\",\"growth\":\"4.5\",\"alternateTitle\":\"Sales Manager\"},{\"salary\":\"$92,650\",\"title\":\"Web Developers\",\"growth\":\"3.8\",\"alternateTitle\":\"Web Developer\"}]",{"collegeCode":46},"CBA",{"id":11,"availableChecksheetYears":48,"programs":50},[49],"2026",[51,57,61,65,69,74,78,82,87,91,95,100,104,108,112],{"title":52,"number":53,"hours":54,"subject":55,"description":56},"First-Year Introduction to Career Development","148",0.25,"WPC","Building career skills, interests and strengths as a college student.",{"title":58,"number":59,"hours":54,"subject":55,"description":60},"Sophomore Career Narrative Design","248","Research methods and strategic thinking for finding internships.",{"title":62,"number":63,"hours":54,"subject":55,"description":64},"Junior Networking Foundations","348","Career relationship-building techniques and full-time, job-readiness skills.",{"title":66,"number":67,"hours":54,"subject":55,"description":68},"Senior Career Transition Management","448","Intensive application of the job search cycle and processes for students still seeking post-graduation employment.",{"title":70,"number":71,"hours":72,"subject":55,"description":73},"Problem Solving and Actionable Analytics","300",3,"Provides foundational skills for exploring unstructured business problems. Covers techniques to approach decision making in a systematic manner, enabling students to become more comfortable in handling tasks or projects that are not initially well defined. Methods include exercises in brainstorming and iterating as well as use of more traditional analytical tools (such as spreadsheets and visualization software).",{"title":75,"number":76,"hours":72,"subject":55,"description":77},"W. P. Carey Capstone Course","480","Develops a general manager's or business owner's perspective on how organizations can create value. Creating long-run value by repeatedly producing goods and services that customers will buy at prices that cover the costs of producing them is the key to success for business organizations. Analyzing current and future environments to understand threats and opportunities in various institutional settings around the world is the starting point for thinking about how an organization might create value and gain sustainable competitive advantage. Evaluates the impact of institutional settings in different countries and ethical values on decision making. Students learn how to successfully manage relations with key stakeholders including customers, employees, suppliers of capital as well as other component goods and services, and stakeholders from various levels of government in different countries.",{"title":79,"number":71,"hours":72,"subject":80,"description":81},"Fundamentals of Finance","FIN","Theory and problems in financial management of business enterprises.",{"title":83,"number":84,"hours":72,"subject":85,"description":86},"Business Law and Ethics for Managers","305","LES","Legal theories, ethical issues, and regulatory climate affecting business policies and decisions.",{"title":88,"number":71,"hours":72,"subject":89,"description":90},"Principles of Management and Leadership","MGT","Covers a broad range of concepts, theories and practices important for a basic understanding of the field of management with a special emphasis on leadership. Increases the students' understanding of and ability to apply contemporary management and leadership knowledge in both work and personal situations.",{"title":92,"number":71,"hours":72,"subject":93,"description":94},"Global Supply Operations","SCM","Explores modern global integrated supply chain management. Covers traditional supply chain topics such as procurement, inventory management, operations, quality management, customer service, performance management and analytics, logistics and transportation. Also discusses issues related to sustainability, humanitarian logistics, ethical business practices and supply chain analytics in the context of evolving supply chains around the world. Students discover how business processes, performance metrics and modern supply chain IT tools aid in the management and growth of effective and efficient supply chains.",{"title":96,"number":97,"hours":72,"subject":98,"description":99},"Strategic Marketing Management","302","MKT","Market planning, execution, and assessment. Emphasizes decision and communication skills related to market opportunity analyses and marketing program development as a core business function.",{"title":101,"number":102,"hours":72,"subject":98,"description":103},"Marketing Research","352","Knowledge and skills to make intelligent decisions in the design, evaluation and application of marketing research and market data.",{"title":105,"number":106,"hours":72,"subject":98,"description":107},"Consumer Behavior","402","Applies behavioral concepts in the analysis of consumer behavior and the use of behavioral analysis in marketing strategy formulation.",{"title":109,"number":110,"hours":72,"subject":98,"description":111},"Digital Media Marketing","385","Investigates digital media options including paid search, programmatic advertising, organic search (AI enabled and traditional), email, ecommerce, live shopping, paid social media marketing and influencer media/marketing.",{"title":113,"number":114,"hours":72,"subject":98,"description":115},"Creating Digital Experiences","440","Marketing is about creating meaningful experiences between brands and the people they serve. Designed to jump start learning for any student interested in marketing goods and services in contemporary society, this course covers digital ideation and planning as well as digital media, all with a focus on practical application.",true,"How to apply",[119,122,125,128,131,134],{"title":120,"description":121},"First-year direct admission requirements","\u003Cp>First-year applicants who meet the requirements for ASU first-year student admission and also meet one of the following criteria may be directly admitted to a W. P. Carey School of Business Bachelor of Science degree program:\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"eba3f6be305091d526e518c5f38958b2a\">An overall, unweighted high school GPA of 3.40 in competency courses defined by ASU (4.00 = A)\u003C/li>\u003Cli data-list-item-id=\"eec53aafc2e4b008c89b20edb6d29ea82\">A SAT Reasoning score of 1230* (taken March 2016 and after)\u003C/li>\u003Cli data-list-item-id=\"e7042f38900df99a779ddf7c80d271abf\">A SAT Reasoning score of 1160* (taken prior to March 2016)\u003C/li>\u003Cli data-list-item-id=\"ee503cc873e47625af4b67abcb122db91\">An ACT composite score of 25*\u003C/li>\u003Cli data-list-item-id=\"e7a3d82f709abdbee793a58e09dc91297\">A high school class ranking in the top 8%\u003C/li>\u003C/ul>\u003Cp>*ASU and W. P. Carey don’t require the writing portion of these tests.\u003C/p>",{"title":123,"description":124},"Transfer direct admission requirements","\u003Cp>Transfer applicants who meet the ASU transfer student admission requirements and also meet one of the following criteria may be directly admitted to a W. P. Carey School of Business Bachelor of Science degree program:\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e97fa0292cf3b3c065da85fbde5eaa37c\">An SAT Reasoning score of 1230* (taken March 2016 and after)\u003C/li>\u003Cli data-list-item-id=\"ed48e4008ead332f0b1b5af4e213a3da2\">An SAT Reasoning score of 1160* (taken prior to March 2016)\u003C/li>\u003Cli data-list-item-id=\"e2771f59dc2e373af70d972a2283ddf54\">An ACT composite score of 25*\u003C/li>\u003Cli data-list-item-id=\"e74f5072d2410eb0902d15784a89bd373\">A high school class ranking in the top 8%\u003C/li>\u003Cli data-list-item-id=\"e418abce0f624912be1571f32324ed8f9\">An overall, unweighted high school GPA of 3.40 in competency courses defined by ASU (4.00 = A)\u003C/li>\u003Cli data-list-item-id=\"e68e7dd2595ff78817e2696641b2b702b\">*ASU and W. P. Carey don’t require the writing portion of these tests\u003C/li>\u003C/ul>\u003Cp>Additionally, you must have a 3.00 cumulative ASU GPA (if you have attended ASU) and a 3.00 cumulative transfer GPA (if you have attended another institution).\u003C/p>\u003Cp>If you do not meet the above requirements, you may still qualify for direct admission by meeting all of the following:\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e7f6178f0b1ef9a714b4f11f26ab59847\">ASU transfer requirements\u003C/li>\u003Cli data-list-item-id=\"e7bad2863ab2fecc7955b91524cf53713\">3.00 cumulative transfer GPA (and ASU GPA if applicable)\u003C/li>\u003Cli data-list-item-id=\"ebb1f666d70be1d2f7f4940b5d3fec171\">3.40 business skill GPA (courses listed below)\u003C/li>\u003C/ul>\u003Cp>You must also have completed at least 6 of the 8 required business skill courses (or equivalents):\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e3af9f28c79a1868f5f0ea3822583ef61\">ACC 231: Uses of Accounting Info I\u003C/li>\u003Cli data-list-item-id=\"e50b5ac68122bca0da127dca482083714\">ACC 241: Uses of Accounting Info II\u003C/li>\u003Cli data-list-item-id=\"e001daadcc6235550957b81aa2a9e9d9b\">CIS 105: Computer Applications & Info Technology\u003C/li>\u003Cli data-list-item-id=\"e7caceb095c2a53645e14853a4f9bc108\">ECN 211: Macroeconomic Principles\u003C/li>\u003Cli data-list-item-id=\"e82066a5276bca83f5fc70c0b6c14c2ad\">ECN 212: Microeconomic Principles\u003C/li>\u003Cli data-list-item-id=\"ef38002a76fc601195bab61e8a25ceeb6\">ECN 221: Business Statistics\u003C/li>\u003Cli data-list-item-id=\"e9e39d4852fd4e2d09a9e2a1d8a771761\">MAT 210: Brief Calculus\u003C/li>\u003Cli data-list-item-id=\"e5be71404c223f828abe5387391e712fb\">MAT 211: Math for Business Analysis\u003C/li>\u003C/ul>",{"title":126,"description":127},"Admissions portfolio","\u003Cp>If you don’t meet the requirements for admission to a W. P. Carey degree program, you may submit an admissions portfolio for review. Please note that this is a competitive process and admission isn’t guaranteed. Preference will be given to students with at least a 3.00 cumulative ASU GPA and/or transfer GPA. Students are only allowed a maximum of two (2) application attempts via Admissions Portfolio/Concurrent Degree Request. All Admissions Portfolio/Concurrent Degree Request decisions are final.\u003C/p>",{"title":129,"description":130},"Application requirements","\u003Cp>Before submitting your admissions portfolio, please make sure you meet all of the following requirements:\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"ee90c34dc5506b9ab0456ef787117a1b5\">Admitted to ASU\u003C/li>\u003Cli data-list-item-id=\"ee4a028c88fcc3565eefc17f7249d6ef2\">In good academic standing if you’re currently enrolled at ASU\u003C/li>\u003Cli data-list-item-id=\"eeccd64a0f0898a919603de8fbe72834e\">Completion of 30 semester hours of college coursework with a C grade or higher, including the following skill courses or their equivalents:\u003Cul>\u003Cli data-list-item-id=\"e46b8a302d74ccc17f6eb7dfc73bd5b12\">CIS 105/236 (or equivalent) Computer Applications and Information Technology\u003C/li>\u003Cli data-list-item-id=\"ea1524a8cf309bef018fb116135e78a2e\">MAT 210/270 (or equivalent) Brief Calculus/Calculus with Analytic Geometry\u003C/li>\u003Cli data-list-item-id=\"e1d08e9ddf9746d9cfa64918998cd427f\">MAT 211/271 (or equivalent) Math for Business Analysis/Calculus with Analytic Geometry II\u003C/li>\u003Cli data-list-item-id=\"e832285888d446edfec64f6c4d7fbe402\">ACC 231/232/261 (or equivalent) Uses of Accounting Information I/Financial Accounting I\u003C/li>\u003Cli data-list-item-id=\"ea26f94832d4bc95c0c195c7ad9c896ac\">ECN 221/213 (or equivalent) Microeconomic Principles or ECN 212/214 (or equivalent) Microeconomic Principles\u003C/li>\u003C/ul>\u003C/li>\u003Cli data-list-item-id=\"e276809a5c1992fa1d4c41e9ea6dacf6b\">Completion of or current enrollment in the following courses or their equivalents:\u003Cul>\u003Cli data-list-item-id=\"e81bcc896e330b203a8c20c84ee578c8c\">ECN 211/213 (or equivalent) Macroeconomic Principles or ECN 212/214 (or equivalent) Microeconomic Principles\u003C/li>\u003Cli data-list-item-id=\"e38ddb0db5c380ffc3fd87a0321e2f9e1\">ECN 221/231 (or equivalent) Business Statistics\u003C/li>\u003Cli data-list-item-id=\"e6fcdd545d6b6b3eb9ded47ddd38baad7\">ACC 241/242/271 (or equivalent) Uses of Accounting Information II/Managerial Accounting I\u003C/li>\u003C/ul>\u003C/li>\u003C/ul>",{"title":132,"description":133},"Application procedure","\u003Cp>Complete the Admissions Portfolio/Concurrent Degree Request online.\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"ebd954905445616539806a466ed3a976f\">Submit official or unofficial transcripts of all coursework not yet on file with ASU. If you’re currently enrolled in coursework away from ASU, please submit a copy of your class schedule.\u003C/li>\u003C/ul>",{"title":135,"description":136},"Considering honors?","\u003Cp>Are you interested in challenging yourself academically by adding honors to your studies? Join \u003Ca class=\"non-rds-link\" href=\"https://goto.asuonline.asu.edu/barrett-honors/\" target=\"_blank\">Barrett, The Honors College\u003C/a> to elevate your undergraduate experience and enhance your degree.\u003C/p>","Study at one of the best business schools in the nation","\u003Cp>The \u003Ca class=\"non-rds-link\" href=\"https://wpcarey.asu.edu/\" target=\"_blank\">W. P. Carey School of Business\u003C/a> is one of the top business schools in the country. Our AACSB-accredited business school is committed to delivering excellent quality and value. 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